Laura Dunagan was born in the gold prospecting days of rustic Alaska in the early 1900’s. When Laura was 14 years old, her father was trapped under a mudslide while prospecting in a nearby river and died. Laura was forced to move to Chicago in the care of her rich Uncle Joe. Laura hated Uncle Joe because he forced her to leave the river, but also because he had left the family prospecting business to move to Chicago years before she was born.
Laura discovers that Uncle Joe made his fortune selling insurance and was the owner of the largest insurance company in Illinois. While wandering through the mansion one day, she found Uncle’s Joe personal den. In it, she discovered an entire new life that would lead her to heights that she would never had realized panning for gold in Alaska. Uncle Joe used the 6 gold prospecting rules for safety to prospect new clients for his insurance company and in doing so, discovered the secrets to wealth in selling.
Title: The Greatest Prospector in the World: A Business Parable
Author: Ken Dunn
Genre: Business & Money / Marketing & Sales / Sales & Selling
Publisher: Next Century Publishing
Published: February 2, 2016
Format: ARC Paperback
FTC Disclaimer: I received an ARC from the publisher via iRead Book Tours in exchange for a fair and honest review. Opinions expressed are mine.
A fascinating mechanism is used by author Ken Dunn in his book, The Greatest Prospector in the World: A Business Parable. Instead of writing his thoughts in narrative nonfiction, Ken takes the story and spins it into a well-written, lovely story of historical fiction using Laura Dunagan and her Uncle Joe to share with his readers the six keys of business success.
Although Laura isn’t happy leaving Alaska and beginning a life with Uncle Joe in Chicago, once she begins learning from him and understands what a smart business man he is her attitude changes. Step by patient step, Uncle Joe unfurls for Laura an education not to be found within the hallowed halls of any institution of learning. The skills taught by generations of Laura’s family are those necessary to become successful in business.
Ken Dunn could have written another nonfiction book filled with all kinds of bells and whistles on the topic of building a business, marketing your products, advertising and more. Likely, his book would lose your attention about midway through if you made it that far. In The Greatest Prospector in the World, Dunn chooses a clever method of teaching the tools of business marketing through historical fiction.
Although well-written and skillfully told, there were times in reading the book I felt as if I were reading something geared toward middle schoolers or maybe high school students. And this may very well have been the author’s intention. I cannot fault him for something I’m not privy to or clear on.
So, I recommend this book to anyone just setting up a new business or starting a new sales job or marketing position. The tools you need are laid out clearly within the pages of Dunn’s book. No reason I can think of to hesitate purchasing this book.
Ken Dunn is one of the leadership training world’s up and coming great speakers and trainers. An incredible hunger to learn and teach others has led Ken successfully through five different professional careers in the past 25 years.
Ken began a policing career at the age of 18. He was involved in the policing world’s most exhilarating and challenging disciplines, including undercover drug and surveillance work, S.W.A.T. teamwork, aggravated child abuse, frauds, aggravated assaults, illegal weapons smuggling and homicides.
Today, Ken regularly speaks to groups in the direct sales, mortgage, insurance and banking industries. He uses humor and his own experiences to inspire audiences around the world. Ken lives in Toronto, Canada, with his wife, Julie, and children Matthew and Laura.
Follow the rest of Ken’s tour by clicking here.